Lotte World Tower & Mall is a prominent landmark in Korea that attracts over 50 million visitors each year. With a desire to celebrate the beauty of the four seasons, each season—spring’s freshness, summer’s liveliness, fall’s abundance, and winter’s warmth—is personified into witty characters that everyone can relate to. These stories are displayed across various media platforms, including the Tower Facade, Media Cube, and Avenuel Facade, enhancing the value of the space and offering visitors a rich experience.
Journey into spring.
The warm spring breeze fills the world, as flowers bloom in full, each revealing their own radiant beauty. By portraying spring flowers as the main characters, we reflected our own spring outing, adding a train to create a uniquely special spring journey. The felt-like texture conveys the cozy warmth of spring, along with a playful, tickling sensation reminiscent of floating pollen. Enjoy a delightful spring outing filled with excitement as you immerse yourself in the vibrant landscapes that spring has to offer.
Wacky wave.
The sky dancer is filled with joy at the thought of heading to the beach for vacation. We’ve playfully captured the excitement and anticipation of our summer getaway through the sky dancer. Leave the city behind and arrive at the beach, where you can feel the refreshing sea breeze as the sky dancer twirls in delight. Embrace the beach’s relaxation and vibrant energy, and create unforgettable memories together!
Tongtong Autumn Friends.
Autumn, the season of abundance when all crops and fruits ripen. We depicted the richness of fall through various witty scenarios: rice stalks bowing under the weight of plump grains, bees struggling to fly after gorging on honey, squirrels weighed down by enormous acorns, and a chubby moon holding onto clouds to avoid falling.
Knock-knock Snowman′s here.
This winter, a snowman has moved into the cube at world tower plaza. Playing alone can be fun, but there’s no escaping the loneliness that lingers. Will the snowman’s wish for a friend come true? Join us in the cube to discover the winter tale of the snowman and the cookie man, and may their wishes sparkle like snowflakes.